Burger king also unveiled its religious site-themed chinese new year (cny) campaign on january 6th, less than a year after the unexpected collaboration between kfc's k coffee and the sacred buddhist site wutaishan, the chinese new year (cny) campaign revealed on january 6th.
The burger king cny campaign is titled "," a play on the traditional well-wishing "" (ushering in wealth and prosperity), but the replacement "" (treasure) is replaced by the "treasure).
It's based on three branded burgers (fortune), "" (wealth), and "" (protest), which have the same pronunciation) and "" (protest) and "" (protest) and "" (protest) and "" (protune) and "" (protune) (protune) and "" (protune) and "" (protune) (protune) (protune) and ") (pro burgers burgers burgers exclusive paper bags are included in the set menus, as well as blessed red envelopes or a wealth charm, as well as blessed red envelopes or a wealth charm.
The collection does not include any beef dishes, although cattle were a key workforce on farms in ancient times, and no beef-originated products were used.
Burger king's 2024 in china was a tough one for the brand after with franchisees, but both steps, as well as the new religious site partnership, may have been a bit too similar to the previous one.
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