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Culture
October 21, 2024
4m read

ColorOS teams up with Dove Chocolate, a OPPO's Silky smooth?

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ColorOS teams up with Dove Chocolate, a OPPO's Silky smooth?


The phone manufacturer, dove, a german chocolate company, announced its developer conference on october 17th, almost a year after the last annual event, from new smartphones to galaxy.


The seemingly unrelated partners in this team-up have a common trait, which became the focus of this campaign, whether the chocolate texture or the fact that "reconstructs" the product.


In fact, dove is well-known around the world, including in china, for its tagline "silky smooth." in addition, the two brands have released a series of promotional videos about smooth experiences, ranging from stroking a cat's coat to skateboarding to skateboarding to skateboarding to skateboarding to skateboarding to skateboarding.


The two brands emphasize on the "double silky smooth" brought by the collab on weibo, china's twitter equivalent, while the topic "oppo find x8" has a much more interesting description.


Reviews are also popular, as netizens are extremely interested in the ai capabilities of the phone and whether it is gimmicky or practical, according to the most popular studies, it appears to be the latter.


It is the ultimate example of post-modern advertising, as to advertise the system's benefits, the "silky smooth" tagline is embedded into the subconscious, and it is a great way to display the system's strengths.


It is the ultimate example of post-modern advertising, as to advertise the system's strengths.


In addition, dove is already testing with collaborations, from guangzhou restaurant mooncakes to guangzhou restaurant mooncakes, which seems to be a natural fit for both the youthful video and nostalgic sweets.


However, technically, dove is used by coloros more like a brand ambassador appearing in the campaign, rather than a cobranded product.


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