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Culture
February 3, 2025
4m read

For the honor to Dong People, the Qeelin teams up with Shang Cheng Shi for honoring Dong People.

Image Illustration

For the honor to Dong People, the Qeelin teams up with Shang Cheng Shi for honoring Dong People.


Shang cheng shi, a culture and lifestyle publication, has announced another luxury collaboration, this time with kering-owned hong kong luxury jewellery brand qeelin.


Qeelin has entered as is customary with shang cheng shi's campaigns, this one involves a multi-party collaboration between the brand, the magazine, and a celebrity to pay tribute to the brand's contributions to the chinese cultural sites, as well as its local arts and crafts collection.


Zhang, the publication's first brand ambassador for qeelin since january 2024, spends a few days in this series fully decked out in a qeelin necklace and earrings.


In zhaoxing, liping county, england's stockaded village is seen on the mountaintop of the village and watches local women dyeing their dong cloth before playing a piano accompaniment for a ritual chorus of the great song of dong ().


Shang cheng shi teamed up with a design team, vorlui, to produce an ai-enhanced ich of humanity, bringing the ichs to future generations.


Traditional ink wash painting and wood carving methods can be stored and viewed on smartphones, according to "shang cheng shi" (), which literally means "shang cheng shi" ().


So far, the series, "shang cheng shi views on the road," (), has released 29 episodes of its cultural travel series (ich) and potential ichs around the country.


Of course, the magazine also published chinese new year-related chinese new year covers.


These episodes usually come in a video format accompanied by photoshoots and articles, and magazine covers are also published for the celebrity host of each episode.


Shang cheng shi, a chinese actor, released its 27th episode of the series this year, focusing on foshan, guangdong's lion dance, as well as tmall little black box, lit.


Tmall little black box), focusing on chinese actor huang huang (, lit.


Tmall little black box).


The dong people (), or kam people, are a minority in the southern town, and the magazine also collaborated with yang mi to explore the spring festival, which was recently designated by unesco as an ich of humanity.


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They live mainly in guizhou, hunan, and guangxi, as well as a small number who live in areas of vietnam, where shang cheng shi's "hello, custodians of arts and crafts" (,) series, which explores a small minority of chinese people.


Shang cheng shi visits many ichs, including the reed instrument lushing, the dong cloth fabric, and, of course, the great song of dong.


The interplay between the travel and the craft series in the dong village episode isn't limited to the travel and the craft series.


Tmall hey box's interplay with brands such as casetify and tmall hey box was not limited to the travel and the craft series.


Since last year, redmi has been converting from one of the top e-commerce markets, arts and crafts, to create lion dance-inspired merch such as phone cases and tote bags for the e-commerce platform, it has been going from one high to another.


Many people followed shang cheng shishi, the brightly lit dragon serpentinining down the li river in guangxi last year, attracting many admirers.


Last year, the magazine brought actress liu shishi to yangshuo, guilin, guangxi, to ride on a.


The campaign for qeelin is a good follow-up to the one on weibo, china's twitter equivalent, with 23.99 million views.


With 5.71 million views, brands that bring dragon rafts to last year's dragon raft, including actors lay zhang, paid off as the topic "lay zhang starts new year with great song (of dong) (###) made it to the culture and entertainment list.


Luxury brands thrive on culture, not only from their own brand culture or the culinary traditions of their countries of origin, but also in paying tribute to the local community's local and regional cultures to chinese customers, which can certainly capture their interest.


Luxury brands thrive on culture, not only from their own brand culture or the culinary traditions of their countries of origin, but also in paying homage to the local community's local and regional cultures to chinese consumers.


As chinese customers are befuddled by traditional and regional traditions, brands that introduce these to their customers can certainly capture their interest.


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