Freshippo's internal letter explains how the company achieves 9 months of profitability in 9 months: internal letter from the company.

The letter acknowledges that the ceo of alibaba-backed supermarket chain freshippo (also known as hema), yan xiaolei to the supermarket's workers regarding the company's achievements in the last nine months, according to the letter.

The letter from the brand's spokesperson shows that it has renewed 50% of its regular freshippo stores and increased its customer base by more than 50% in 2024, as well as significant expansion.

Yan said in the letter that online transactions accounted for 63% of the gmv this year, up from 2023. it hired over 200 new store managers around the country, as well as increasing pay for store manager positions.

Freshippo has done three things right in the last nine months to produce such impressive results: returning to value for customers, focusing on the direction of expansion, and building the company, according to some pundits.

Freshippo, since the departure of its founder hou yi and the subsequent cfo yan, who was named the new ceo in march 2024, has now found its "freshippo model" of the supermarket industry, according to yan.

Many people suspected that having the head of finance in charge meant alibaba would be investigating the sale of the company when it was first announced ceo in march.

2025 dao insights & dash; alibaba's freshippo store layout is still unclear, according to our step-by-step guide.

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