Haier, the better: CEO Zhou Yunjie takes over social media by storm: Haier, the better: CEO Zhou Yunjie takes over social media.

Haier's chairman and ceo recently became another executive-cum-influencer à la lei jun of xiaomi, and his online success has increased in part thanks to lei.

Zhou, china's twitter equivalent, after a long sabbatical, zhou is now one of the country's most popular celebrities, but the comparison lit the difference between lei's confident smile and zhou's confident smile.

With 250 million views, haier quickly took the opportunity to make their boss a meme in zhou, tiktok's chinese sister site, with #zhouyunjie# a hot topic.

The low-key executive, zhou yunjie of haier, has only been seen on weibo and also joined the lifestyle website rednote on weibo on march 21. (####).

On the other hand, the topic "haier boss debuted with group" (####, "") or debut with a group is a boy band jaro, and it means debuting on social media here).

Rather, he represents a new "co-created" influencer/ip, basing his online persona on user-generated memes, a former entrepreneur influencer from earlier gen 1, who was characterized by "definition" and worship, and gen 2 as "man of the people" type of ceos, as "man of the people" type of ceos.

2025 dao insights ‐ as haier continues to expand from an appliance manufacturer to a manufacturer, it is also building a "ecosystem" on social media.

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