Holiland is being criticized for working 29 hours per week.

Two cake decorators at the branch received a commendation and praise for their hard work on a 29-hour shift in preparations for the branch's popular chinese bakery chain holiland on tuesday.

Most netizens were dissatisfied with the company's disregard for the wellbeing of the two employees and others who worked over 20 hours in that time, and some who worked over 20 hours in that period were dissatisfied with the company's overworking.

China's labour law is the same as overworking.

It is crucial for businesses and marketers to understand the online sentiments, and right now, there are strong concerns about employee welfare, which is why holiland is embroiled in controversy.

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