# News

Subscribe to our newsletter
Sign up to our weekly newsletter to receive exclusive articles on what’s happening in China.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Delete Icon
Culture
November 21, 2024
4m read

Is it true that the fallen aristocrat or not? Naixue announces 100 million members on the 9th anniversary of the 100 millionth member.

Image Illustration

Is it true that the fallen aristocrat or not? Naixue announces 100 million members on the 9th anniversary of the 100 millionth member.


The brand, which was once regarded as the first of the "new style tea" chains to go public, has recently emerged as the "fallen aristocrat" of the tea chain, according to many pundits.


Naixue and heytea were the first of the "new style chinese tea" brands, and both were seen as the first of the line, although heytea's was quickly growing as competition tightens.


Naixue's higher visibility and high costs as a result of its higher positioning and high costs, as well as opening franchising, as naixue struggled with coemption and retaining its premium brand image and did not expand in time to guarantee its market share.


However, naixue's birthday was celebrated with two campaigns, with some commentators going as far as to deny the reports.


Naixue also announced a 100 million rmb (13.90 million usd) giveaway for members to celebrate its 100 million members, which is particularly notable when considering that the 100 million members number reached 100 million people.


Mixue bingcheng had 100 million followers when it opened 25,000 stores, while goodme had only 94 million when it hit 8,000 stores, arguing that the two companies disagreed about the fact that the two companies disagreed on the theory that the two companies competed.


With heytea recently announcing that it will not be involved in price battles to concentrate on products, it would appear that the higher costs are not justified with its marketing.


End goal can also be a winning tactic, according to a winning tactic.


ADVERTISMENT
Big Bang
Unico Sky Blue
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Read next
# Tech
# Shanghai
# Brands
# News