KFC collaborates with Sun Yingsha for a “ping pong” CNY.

Sun yingsha, a chinese table tennis player, and american fast-food chain kfc unveiled its 2025 chinese new year promotional video on january 13th, on january 13th, as a 15-day countdown to the year's biggest festival among chinese communities.

Both table tennis players are returning to chinese new year and enjoying family activities for the festival, and the campaign's hero, the "ping ping pong gold bucket" from kfc.

The copy's tagline "ping pong pong pong" refers to table tennis's onomatopoeic name and the sound of firecrackers and fireworks, as well as the usual background noise during the cny's cny.

Sun, the company's current brand ambassador for the brand, as well as silver in the women's single, at the end of last year.

Kfc also launched an of its pokémon collaboration in china's new year of the snake, collaborating with to create festive paintings to commemorate, as well as a series of sun yingsha memes/stickers for messaging applications such as wechat.

Sun yingsha, with her youthful image, has been a popular choice of brand ambassador for brands such as olay and tide.

Sun yingsha has a positive and often patriotic image, as well as strict monitoring of , often reducing the risk of suicide for brands such as olay and tide.

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