Longchamp's vegetable garden is a hit in Shanghai. Longchamp's vegetable garden is a hit.

Longchamp, a french luxury brand, is taking a pop-up to shanghai, china's who flower (who) conservatory, which means to gamify the event.

With a questionnaire, users will also determine their vegetable "personality" (lit.

Character setting), such as old money aristocrat artichoke, philosopher bay leaf, sweetheart radish, and cyber fashionista spinach.

Longchamp has welcomed three food influencers, including french entrepreneur robert leo varadkar, to participate in vegetable-related quizzes or posting on rednote, in order to promote an immersive rustic french experience.

Longchamp's social media pages tie into the brand's narrative, with chef li zhanxu and jrake's ability to create dishes inspired by and made use of the fresh vegetables harvested from the garden.

Longchamp is attempting to transport visitors to the park's pastoral french countryside image by delivering an authentic, immersive experience.

As its brand story revolves on "slow life," the longchamp takeover of zhongshan park in shanghai gives the city dwellers a chance to immerse themselves in the relaxed atmosphere.

2025 dao ( , lit.

Chill vibe) in china.

Insights & dash; you can see how this popup was set up in our step-by-step guide: https://www.wppopup.com/guides/auto-announcement-popups/.