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Culture
April 7, 2025
4m read

On private island Luckin Coffee celebrates Coconut Latte's birthday.

Image Illustration

On private island Luckin Coffee celebrates Coconut Latte's birthday.


Luckin coffee is celebrating its evergreen best-seller, the coconut latte, for the coconut latte's second year.


Another year, another coconut latte collaboration.


Luckin recruited stand-up comedian fu hang, the iqiyi king of comedy, to a private island in indonesia, but this is not a resort.


Fu hang is now known as the "good birthday officer" and the honorary "master of the coconut island" for luckin, dressed in a coconut-themed hawaiian shirt, and the sole source for coconut production exclusively for coconut production.


Luckin's speciality of language is lost in the film, however, as it takes the and fu's fu's silent ad.


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In several of the shots, fu is also shown as "monkey" by endearing followers, but for the most part, it's also fitting because fu is often described as "monkey" by local workers to gather coconuts and pose with the fruits.


As part of the partnership, fu hang merch and jellycat-like coconut plushies are also available.


Not only is the campaign highly meme-able, making it interactive, but it also establishes brand-new coconut plushies.


2025 dao insights & dash; you can see how the campaign, which is part of luckin's latest campaign of emphasizing the for its ingredients, distinguishes itself as a healthier brand with improved quality.


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