Pop mart, the chinese toymaker, has taken the world by storm with its hit ip, labubu, for years.
Commentators have long wondered how pop mart is going beyond its image as merely a "blind box" toy manufacturer and establishing itself as an ip-centric brand.
Pop mart is expanding beyond its image as merely a "blind box" toymaker, with patent rights and using others' ips for its products, but it is still primarily focused on its "blind box" figurines.
Pop mart hasn't the first time the brand has done fashion collaborations, from the valentino molly figurine collab to labubu's stint at milan fashion week.
It's not the first time pop mart has done fashion collaborations.
It's not the first time the brand has collaborated on fashion collaborations.
Pop mart has already launched two more widely available co-branded collections with two of its most popular ips, centric and limited in number since the start of march.
Nyota, one of pop mart's ips and actress ai mi as the model, shows a "slower" lifestyle for women in the form of "slow fashion" offered by d'zzit, ahead of international women's day (iwd).
On rednote, it also includes a "literary award" for writing on the theme of "slow emotions" (as cartoon characters are often described as "2-dimensional" or "erciyuan") and blends the two dimensions (as cartoon characters are often described as "2-dimensional" or "erciyuan"), which encourages writing on the topic of "slow emotions).
It also includes a "literary award" for writing on the theme of "slow emotions) and blends (aslow emotions) and "erciyuan") that blurrednote" ("erciyu" ("erc boy london's rebellious punk spirit and its iconic yet somewhat controversial eagle insignia, as the face of the campaign, boy london brought in chinese singer and actor adam fan chengcheng.
Pop mart is also conquering the luxury fashion world on the ground, with a three-way collaboration between perfect magazine, dover street market (dsm) and the zimomo ip on march 10. people waited outside harrods for a chance to meet kasing lung (), the maker of the monsters, including labubu and zimomo, for an exclusive and limited-to-100-piece figurine.
In fact, pop mart, wang ning's founder and ceo, announced earlier this year that the company no longer intends to be the "disney of china." pop mart's disney village shop in france opened its new collab, this time between disney and its ip-centric toymaker's roster.
The collection features dimoo dressed up as disney characters, most notably mickey mouse, as well as the steamboat willie characterisation discussed in the subheading.
The “robo shop” vending machines in china will also have a new “dimoo world disney” theme, with one in shenzhen and the other in shanghai.
Plot mart's regular licensing and collaboration reminds one of another ip leviathan: the frequent licensing and collaboration reminds one of another ip leviathan.
Although hello kitty and kuromi appear in a variety of animated films, sanrio's frequent licensing and collaboration reminds one of another ip leviathan: sanrio.
However, pop mart is trying to be "the pop mart of the world," so the characters are more focused on the mascot than their stories.
2025 dao insights ‐ you can see how this pop culture behemoth was constructed in our step-by-step guide to labubu's boom; it is only natural for the company to take a leaf from sanrio's book and try to establish the fuzzy monster in the pop culture canon.
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