POP MART teams up with Ne Zha 2 to create a blockbuster: POP MART and POP MART collaborates on a Ne Zha 2 IP collaboration meets blockbuster.

Pop mart, a chinese toy manufacturer, announced its latest collaboration, this time with animated film ne zha 2, on january 29th, the first day of the year of the snake, not only dominated the cny box office but also the animated film ne zha 2. the collaboration includes several versions of the protagonist nezha, as well as multiple versions of the film's story.

It has been a true blockbuster and cinematic phenomenon.

In fact, pop mart also released co-branded figures with a one-day before the ne zha 2 team-up was announced, and it is a fantasy retelling of the story of nezha from chinese buddhism, taoism, and chinese buddhism.

Nezha appears in chinese classic books such as investiture of gods, a major source for the film, and journey to the west, where he fights first against and then alongside sun wukong, the monkey king.

As chinese films look to mythology and folk faiths for inspiration, advertisers are following suit.

Creation of the gods ii: demon force, which is both a sequel and an extension of investiture of gods, also a sequel and an adaptation of investiture of gods, also a sequel and an adaptation of investiture of gods, features nezha as a character.

Pop mart is doubling down in providing "emotional value" for customers with two ways, one in more diverse ip collabs and one in its that also investigates " " luck-wishing" for consumers.

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