Pagoda, a premium fruit store chain chain, has reported a loss of 350 million RMB. No more high-end fruits?

Pagoda's shares fell even more for the 2024 financial year, extending a decline that began in january 2024 and has since lost since then.

The shenzhen-based pagoda company was once known as a member of the "triumvirate" or even the top-end fruit retailer, and is known for its high-end brand positioning and price match, as well as questions such as "how much money do you have" or even the top-end brand positioning.

With its premium positioning, it earned it rapid expansion and a public ipo on the hong kong stock exchange, earning it rapid growth and a public listing.

However, with the “reverse consumption” and even “reverse consumption” consumer sentiments, the company's revenue fell by 0.6 percent in 2023, and its profit growth rate fell even higher in h1 2024. in h2 2024, the brand lost 4.86 stores per day on average, mainly due to high costs.

Pagoda is currently unemployed.

However, it remains to be seen if it will be profitable for pagoda to grow franchisee confidence between august 2024 and july 2025, as well as subsidizing its branches to restore franchisee pride.

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