Part 2 of the Battle of the red envelopes: e-commerce stores sell gifting options.

Users can buy from certain stores and gift the item to someone else, such as family or friends, so they can complete their order.

But taobao is not the first to introduce virtual invitations ahead of the chinese new year, as wechat and dingtalk are among the third-party messenger services available.

In fact, several major websites have been hosting similar events this winter, including jd.com, which has revealed that it will be offering gift options for this cny.

However, tiktok also has a gifting function, as well as red envelopes that can include physical items, which has been seen by some pundits.

Following the introduction of red envelope features in 2014, tencent's wechat appears to be the king of the money-giving battle, partially due to its user base.

However, wechat is also one of the first retailers to offer the gifting service, as tencent's first attempts.

With the downturn since last year, virtual gifting on e-commerce websites has become a trend that merchants and customers are looking for, as well as the cultural importance of changing the way people communicate online.

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