Ralph Lauren takes over Shanghai Metro station for documentary premiere, surpassing Ralph Lauren in the Shanghai Metro station for documentary premiere.

Ralph lauren, an american luxury designer fashion brand, has taken over one of shanghai's busiest metro stations, and the takeover, it turns out, is a commemoration of the , a film about ralph lauren that will be livestreamed as it opens on december 4th.

Immersive floor-to-ceiling billboards have completely taken over central shanghai's xujiahui station, including lauren's famous "i do not design clothes, i design dreams" line.

Ralph lauren became viral for a brief period during the double 11 shopping festival, as some of alibaba's shoppers took advantage of the luxury brand's generous return policy to make up more money.

According to a contested report, the brand became a "best seller" for a while during the shopping festival, which shows a problem with the brand's high return rate during double 11 this year.

Although the chinese market only accounts for around 8% of the company's sales, the news also boosted its stocks up 6.5 percent, increasing its valuation to 0.8 percent.

Ralph lauren has been heavily invested in the chinese lifestyle market, whether it be cafés or restaurants, but the brand's attempt to establish itself as a luxury luxury brand in china has failed.

Ralph lauren's next step in keeping its chinese growth stagnant will be worth watching, not only because of the double 11 returns issue but also because of the existing brand image and its increasing success in store outlets.