Trip.com's annual report shows that “China travel” has increased by more than 80%.

Trip.com group, also known in china as ctrip (), released its annual financial report describing q4 2024 and full-year results on february 25th, up 23% year-on-year (yoy).

The full-year 2024 was 53.3 billion rmb (7.35 billion usd), up 20% yoy, according to trip.com group, who attributes the increasing success to increasing demand, particularly on the international side of the company.

The survey shows that visitors from countries with visa waivers increased by more than 20% in china, among them, while trip.com's hotel and flight bookings increased by more than 20% in the first year, up by more than 20% compared to pre-pandemic rates in 2019, while trip.com's hotel and flight bookings increased by more than 70% yoy.

Trip.com group revealed on february 17th that it had a reshuffle of its c-suite, naming a new cpo and division ceos in the company, according to pundits, the main aim of the leadership change is aimed at shifting its focus away from ai.

Trip.com group, one of several otas (online travel agencies), is profiting from the increasing use of ai models for their products and services, with the fuelled by earlier this year.

However, some commentators are concerned that ai will have a long-running quarter, but others are concerned that its success is lacking momentum due to higher costs and poor recovery of business trips and advertisements.

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