What happened to Double 12?

Despite both taobao and jd.com's presence, taobao's 2013 was the 13th year of double 12 and it was one of the quietest to date, after "cancelling" and rebranding it last year.

Many netizens expressed the feeling that they had everything they needed during double 11 this year, many of whom were surprised (perhaps not) surprisingly, the most important news this year is a top livestreamer and a top livestreamer.

Li jiaqi, li's mainstay of streamer gossip, this time, netizens reportedly took a screen snapshot of their shopping cart, revealing li's commission rates for each item, ranging from 10% to 20%, as well as the units sold, ranging from 3,000 to 100,000. many people started calculating how much li jiaqi made this double 12 on weibo, china's twitter equivalent, starting with 269 rmb (36.93 usd) and 419 rmb (36.93 usd), while others started calculating how much li jiaqi made this double 12 on weibo, china's twitter equivalent.

However, double 12 has fared better in southeast asia (sea) countries such as indonesia and thailand, 12 december, right between black friday and boxing day, is one of the year's biggest shopping festivals.

In fact, pundits noticed that taobao had festivals in 2024, each lasting a fortnight, bringing in 12 million dollars this year.

With fierce competition from pinduoduo (pdd), which had the longest double 12 this year (almost back to back with double 11) and douyin, tiktok's chinese sister app, which saw sales in hot demand, there was little difference between december and december, just another monthly sale with no distinction.

The final results of double 12 and whether e-commerce businesses such as taobao will maintain their regular discount policy in 2025 remain to be seen.