What is Hsu Fu Chi and why is Nestlé buying it?

If you live in china or somewhere with a good chinese/asian supermarket, you've obviously recognized the brand ().

Nestlé also expanding outside china, not only exporting its candies but also by the opening of its first concession in singapore last november.

However, hsu fu chi did not introduce any new items from the hsu brothers brand between 2021 and 2024, and the brand will be entirely owned by the company.

Innovative products account for 20% of the brand's sales, including gummy bears, coconut jelly, and milo biscuits.

Nestlé, on the other hand, has been losing its diverse markets by selling off its drinking water division to tsingtao beer and selling yinlu foods in 2020. 2025 dao insights ‐ you can see how the swiss giant is shifting its attention away from its main markets, such as and snacks, as a hot market in china and hsu fu chi's continues to expand, it makes sense for it to shift its attention to its main markets, such as and snacks.

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