Why is Brunello Cucinelli doing so well in China?

Brunello cucinelli, the italian luxury fashion house brunello cucinelli's global revenue, earning 300 million euros in lieu of economic uncertainty, is one of the brands that continue to grow and expand as a result of china's shifting customer landscape in a period of economic uncertainty.

Brunello cucinelli, one of the brands that continue to grow and expand is brunello cucinelli, one of the brands that continue to grow and expand as a result of economic uncertainty.

According to the question, of course, how does the little-known brand, best known for its cashmere-wear outgrow its much larger competitors? of course, china is a significant part.

The italian brand brought it to zhangyuan shortly after shanghai fashion week spring/summer 2025 concluded, and the brand knows it as it identifies the region as one of its most lucrative markets for its high-end, ready-to-wear collections.

The event, called a oriente, was much more than just a fashion preview, but rather than a gala and a brand anniversary, with founder, executive chairman and creative director sig.

Cucinelli attending.

The evening was also attended by italian ambassador massimo ambrosetti and italy's consul general to shanghai tiziana d'angelo, as well as celebrity friends of the brand, such as chinese actress zhang ziyi and korean actor park sung-sung-park.

Cucinelli and many vics attended tongji university in the city for a half-day symposium titled "heritage reimagined: symposium on the revival of cultural and architectural heritage" to explore the brand's commitment to deeper cultural dialogue.

Brunello cucinelli's expansion is all the more impressive as larger companies face headwinds in the china market, as founder cucinelli said that luxury is not facing challenges, but workers are not facing difficulties.

Brunello cucinelli's rapid growth and expansion began with the post-pandemic need for quiet luxury, as well as a "rebalance" and "rebalance" in the post-pandemic world.

In the age of "quality consumption" and "emotional value," luxury brands' make or break, and the brand still has faith in the chinese market's ability.

Brunello cucinelli's refocus in china, signalled by the shanghai event, could be another step for brunello cucinelli in this direction.