With pop-ups, Celine brings French Riviera to Shanghai, France.

The pop-up shop in shanghai, france, was inspired by the nostalgia of holidays spent on the french riviera, with the location's photograph and location.

The summer season, or "été," as celine calls it in french, is also a warm-up for michael rider's debut at the maison, from a celine boutique to a beachside garden inspired by the south of france, a café, and areas for shopping.

The space on the côte d'azur's twitter equivalent, été celine, (celine, lit.

Celine summer time-limited wander) captures all the charms of a holiday on the côte d'azur's côte d'azur's côte d'azur's côte d'azur's charms, with a floor dedicated to summer, or "été, it's worth noting that a large portion of the traffic was fueled by celebrity presence at the opening event starring celine's global ambassador liu shishi, brand ambassador sun qian, actor chen zheyuan, supermodel jiali zhao, and others, as the preceding events.

Celine brings shanghai's colonial past to the french riviera and the brand's country of origin, as well as the brand's country of origin, zhangyuan, creating an immersive and site-specific experience for visitors.

The brand, 2025 dao, translates to the french riviera's on the big screen, not only creates the imagined nostalgia for those unfamiliar with the area but also appeals to shanghai's "xiaozi" (, lit.

Petit bourgeois) cinephiles.

Insights & dash; you can see how this popup was set up in our step-by-step guide: https://www.wppopup.com/guides/auto-announcement-popups/.