A year in e-commerce (2024): a year in e-commerce (2024): a year in e-commerce.

As another year comes to an end, it is crucial to look back and see what has happened this year, particularly in the case of e-commerce, as we see a lot of dramatic shifts in 2024, including reversals of previous trends.

Low prices have been the first big reversal since 2023, with taobao and tmall group going as far as adding "pricing power" to the top of the list.

However, taobao and jd.com's 5 strategies combined to raise revenue by a low-price war, but merchants did not appear to profit from the price war.

Many websites, as well as other ones such as douyin, are offering refunds without the need for return, often described as "refund only" early this year.

Both programs strained merchants by giving loopholes to unscrupulous people.

Douyin introduced mandatory "shipping insurance" that (fully or partially) reimburses the buyer's shipping cost if a return is required.

Authorities are now monitoring kuaishou's return rate, which has risen to over 50% to 60% for some retailers, especially in clothing.

The 22-article agreement, which follows the example of beijing, shanghai, and zhejiang, will serve as a blueprint for the future of e-commerce competition as we enter 2025. as economic and trade tensions increase, new trends and quick reversals are also of concern.

618, double 11 and double 12 are among other popular shopping festivals that have just started.