What happened to a short-form web series in 2024? Microdrama 2.0: What happened to a short-form web series in 2024?

Microdrama has pushed even higher, both as a form of content and a , proving that short-form web series is still far from a fad.

Some pundits even went as far as calling 2024 the start of an anthology.

According to (),.

Microdrama may be able to overtake the cinema box office for the first time in the first 8 months of this year.

In the 1.0 period, microdrama series were usually monetised in one of two main ways: in-app purchase (iap) and in-app advertisement (iaa).

However, paid series are still releasing exclusive series that are not “unlocked” by episodes but by subscription, which is why in the 2.0 age of microdrama subscriptions, paid series are not available” by episodes but not by subscription.

Commentators also noticed similarities between microdrama and web-based literature (mostly fiction), and web fiction also tackled the challenge of people not able to pay for each single piece.

With services like kuaishou heavily invested in iaa, contributing to the increase of its advertisement revenue by 300%, advertisers may be the next big thing for the now popular entertainment category (36.19% of consumers) (36.19% of users).

(watch microdrama daily) as the industry begins to recover after the 2023 "wild west" of 2023, how it expands and develops, and if it will defy traditional cinema and tv/web series is a thrilling to watch in 2025..