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Culture
March 3, 2025
4m read

Anta takes aim at the top sportswear brand in three years after overtaking Nike in three years.

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Anta takes aim at the top sportswear brand in three years after overtaking Nike in three years.


Anta brand ceo xu yang announced in late february that anta the brand will "dominate" 2025 and overtake nike in china's market share in three years as chinese sportswear goliath anta sports reported its findings from the previous year.


It needs to be pointed out that it should be noted that anta the brand will "dominate" 2025 and overtake nike in china's market share in three years.


Anta was ahead of nike's 28.13 billion rmb (3.86 billion usd), including nike.


Of course, anta sports, along with other brands that it owns, including fila and amer sports-owned brands such as arc'teryx, has already competitors, including nike.


Xu yang joined anta group in 1994, contributing to 48 percent of the company's income and adidas' 13.17 billion rmb (1.97 billion usd) and adidas' 13.17 billion rmb (1.81 billion usd) during this period.


Xu oversaw the opening of its concept store sneakerverse in beijing, as well as the.


In the same interview, he also discussed the company's plan, which included maintaining its position as the company's ceo.


Anta is the most affordable brand with lower prices, boosted by a , with lower prices resulting from supply chain optimization and overseas expansion, according to the designer, who believes anta should be the disruptor in the sportswear industry and predicts that it will surpass nike in three years.


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