Burberry's Year of the Snake collection is the Year of the Snake.

As we approach the end of the year, it appears chinese new year (cny) campaigns are and luxury brands are planning their moves.

Of course, some of this is also to please the japanese market as they mark the traditional new year on january 1st.

The snake, the chinese zodiac symbol for the gregorian calendar, is the subject of a capsule collection and a short promotional video, both of which are rather china-centric.

The brand also displays the festive spirit of the cny period in the series, which is similar to 2025. the snake is used to create the brand's "b" monogram symbol on both clothing and scarves.

The photoshoot's location, as well as photographer walter pfeiffer, was hired by photographer walter pfeiffer to produce a short "inspiration" film starring the brand's ambassador, actress zhang jingyi.

It is a piece of bamboo wicker ware made by wicker artist qian lihuai, who comes from a family of wicker artisans whose craft has been recognized as part of wuzhen's municipal level.

Burberry has been having issues this year, both due to zhang's own blog and the hashtag "burberry 2025 cny collection" (#burberry2025#).

The brand's coverage of asia-pacific from 26 weeks to 28 september shows that the higher prices and huge discounts at outlet stores could have been one of the reasons.

With more structural changes, burberry's renewed interest in china is worth watching if burberry regains ground in the chinese market.