Chagee's prospectus to the us securities and exchange commission (sec) on the ticker symbol cha is expected to be the first chinese bubble tea chain to go public in the united states if successful.
According to the paper, chagee's gmv increased 22 times in three years, a whopping 213.3 percent yoy increase with a whopping 213.3 percent rise.
Chagee has a healthy cash balance, but it has also maintained its momentum in branch openings, with 1,087, 3,511, and 6,440 in 2022, 2023, 2024, and 2024. chagee has over 3,000 branches in new tier-1 and tier-2 cities, more than in tier-3 and four cities, ensuring that its profits have not been harmed by its rapid expansion and growth.
Chagee's plan focuses on "hero items" such as the "tea latte" that contributed to 91% of its gmv in mainland china, and it is also developing automated methods for standardised and efficient tea making.
The chagee ipo was a success, both within and outside china, but it is also a global market machine with both collaborations and "culture goes global" () model.
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