Qualcomm recently unveiled the latest iteration of its snapdragon chipset, the snapdragon 8 elite, coincident with the special event in hawaii.
The tech giant also delivered a snapdragon 8 elite to the bund.
The pop-up in shanghai is in the shape of— of course, toothpaste and red have a subliminal association due to a particular american oral care brand, but the qualcomm toothpaste statue also has the words: "" despite this.
The phrase "squeezing the toothpaste" () is used in chinese as a figurative representation of something that is only available in small amounts and only when demanded hard.
The qualcomm shanghai event's copy uses this sense of the word as a metaphor for how tech companies operate each year and what this looks like to customers.
Several tech influencers were also invited to watch the launch of the snapdragon 8 elite's latest chipset from shanghai and witness qualcomm squeeze the stuffing out of the tube for the snapdragon 8 elite's massive leap and release confetti in the pop-up on the pop-up.
The new chipset itself, of course, is the official topic "good, is never enough" on china's twitter-like forum "#####" (##).
Many online comments on the influencer's posts are about the new snapdragon's ai capabilities, while others, of course, are looking forward to seeing how it will perform when applications are developed to support its various functions.