Dong Hao, a Dong Hao recruiter, has been recruited by MINI for a new Year of the Snake, which is "fable."

The chinese new year (cny) season has officially ended after the lantern festival on february 12th, with bmw-owned mini featuring retired children's tv host jeremy coveney.

It's a 4-minute short film in which dong narrates the allegorical tale of a "mini snake" (played by a model mini ev) trying to find out why it and those in its village don't look like snakes.

It finds the snake (played by a model '65 mini cooper) before the lantern festival's sundown.

The film, which promotes the new spring green colourway, mimics the japanese stop-motion short anime series pui pui molcar, although the plot is similar to the japanese stop-motion short anime series pui pui molcar's, although the story is similar to the japanese stop-motion short anime series pui pui molcar's.

Many online expressed their admiration for dong's soothing tone when reading cars, china's weibo.

The campaign was well-received online, similar to dong's baidu app ad last year, with another example being last year's campaign with dong hao.

Although these innovative campaigns raised curiosity and "emotional value" to viewers, on the ground, the bmw-owned brand is also involved in a price war, according to many, mini needs to come up with something different for it.

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