Is Freshippo no longer benchmarking against Sam's Club?

Freshippo announced on 28 february that it would be closing 3 x membership stores (similar to warehouse clubs like sam's club) in shanghai, china's only 5 membership stores are left, with two of them in shanghai.

This was detailed in ceo yan xiaolei's internal letter on the last day of 2024 as the membership stores were announced to compete.

Freshippo's recent return of jack ma to freshippo stores throughout china shows that not only is the club but also with warehouse clubs like sam's club and costco, the change was seen as freshippo stepping back from direct competition with sam's club and costco.

Freshippo is clearly worth watching alibaba and alibaba as the industry's fiercest rivalry in the retail and fmcg space heats up, but it's also worth keeping an eye on three main areas:.

Freshippo is certainly worth watching alibaba and alibaba as the competition in the retail and fmcg space heats up, but it's certainly worth watching alibaba and alibaba.

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