In 2025, tea chains go healthy from "slimming bottles" to restaurants, and tea stores go healthy.

As the annual "two sessions" comes to an end, many new policies and initiatives have been hotly debated, including the initiative, which was first introduced in 2024. as early as late february, eagle-eyed shoppers noticed that the naixue (formerly nayuki) branch was rushing toward healthier and "slimming" tea chains.

According to the sign outside, the soft launch was followed by a grand opening on march 12th.

Green by naixue is a café that, also by the tea chain, was a not-announced café/restaurant.

The restaurant serves up "energy bowls" with the likes of kimchi beef and thai lime chicken, as well as vegetarian options such as the "baby pumpkin nut power bowl," as its name suggests.

The chain's plan after the 2024 results reveal that it had projected sales between 4.8 billion rmb (663.18 million usd) and 704.63 million usd) down 1% to 7% year-on-year (yoy), down 1% to 7% year-on-year (yoy).

Naixue will benefit from the fierce competition and the price war of attrition in the region, with profit down 4,500% to 4,95 percent.

Naixue will be able to get away from the fierce competition while still tapping into the healthy lifestyle trend, with pamela reif, a german fitness influencer, praised as its "healthy lifestyle style." chagee recruited zheng qinwen as its health ambassador and also named their "global health ambassador" as actor dylan wang hedi, one of the top young actors in the country today, making him a natural match for chagee's target audience.

The campaign, launched on march 6th, based on chagee's most popular "spring mountain" (##) campaign, which is based on chagee's popular "spring mountain" (##) campaign.

Wang appears in the promo video, doing a simple workout routine and attracting viewers, this time.

The campaign is complete by chagee's hero product for the healthy drink campaign, inspired by the hangzhou leno's manufacturing craftsmanship, which is an intangible cultural heritage (ich).

Last december, the chain introduced its first “lively bottle” in a carrot flavour, but it says the bottle is still freshly made tea, just “less burdensome” for the body.

Auntea jenny continued to produce its vibrant bottles in a variety of styles, with the most recent being the "dark rose" bottle featuring five dark-coloured fruits and veg such as sardine wang, like heytea.

It should be pointed out that green by naixue also sells healthy tea and bottled beverages in-store, competing with the other franchises on weibo, china's twitter equivalent.

However, many netizens reported that the unhealthy lifestyle issue stems from long hours at work and "making do" with cheap takeaway meals, which was #######).

It's likely that heytea will get rid of "involution" and distinguish itself from its competitors.

Of course, it's likely that the government is throwing a one-two punch on the issue.

However, with the government's initiative, we may see more participants in this trend, and those tea brands that entered the market may choose to stay away from the trend, which is why the tea chains were already moving in this direction.

2025 dao insights ‐ you can see how heytea can really get rid of and distinguish itself from its competitors; 2025 dao insights ‐ this popup was built up in our step-up; it's likely that this popup will end up fighting their positions.

Https://www.wppopupmaker.com/guides/auto-opening-announcement-popups/step-by-step guide: https://www.wppopupupmaker.com/guides/auto-announcement-popups/step-step guide: https://www.wppopupmaker.com/guides/auto-opening-announcement-popups/step-step-step-step-guide.com/guide-popup-popup-popup-popup-annnnnnnnouncement-announcement-popup-an.