In Chengdu, Lemaire's first-ever China store opens its first-ever China store.

Lemaire, a french designer fashion brand, has opened its first physical shop in china in collaboration with f.o.g.architecture of london, shanghai, and neighboring chongqing.

The space was created to reflect the city's unique pace and its muted sophistication, which aligns with lemaire's brand concept.

Lemaire is known for its "quiet luxury" aesthetic, as well as lemaire's signature design elements, such as enzo mari furniture, which is partially due to its younger generation's popularity in china, as well as lemaire's iconic design features such as lemaire's iconic design features such as lemaire's iconic design features such as lemaire's iconic design features such as lemaire's iconic design features such as lemaire's iconic design elements such as well as well as well as well as one of chinese younger generations's o o homage to local culture, which is popular in china among younger generation's such as o o o o o o o a a a a a a a a a a a a a a a a a a a a a a a a o a motifs such as lemaire's "quiet luxury" aesthetics.

Interestingly, the american luxury brand the row, which is similarly minimalistic and popular among the young, selected chengdu as its first stop when entering china last year, despite the fact that major luxury maisons tend to prefer chengdu.

As the southwest city is stereotypically known as a tourist destination (also aided by shanghai's "first in shanghai"), young designer brands favoured by young customers tend to choose chengdu as their base.

Luxury maisons such as louis vuitton and loewe have also appealed to the youth with hyper-localised campaigns in sichuan's provincial capital.

Both chinese lemaire and chengdu are both known for such lifestyles, and therefore can more comfortably fit the mold than a tee.

It's worth watching how the brand expands in china as fashion and retail expands.

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