In Nanjing's flagship, Zara opens Asia's first Zacaffè.

Zara's offline campaign continues to be a success in the area, with the 2,500 square meter store combining an innovative urban space and a modern urban space.

Zara's first auto-conveyor system is included in the building, which is also a historical capital nanjing.

The "asian flagship" also includes the first “selfie pod” photo booth and clothing vending machine, as well as the first zara salon in the world, which provides personalised styling assistance by appointment for the complete luxury experience.

Zara has been closing many of its stores in china since last year, including two coffees inspired by nanjing.

Commentators have noted that zara has not only increased its online presence but also with improved offline experiences, a step that is also being implemented.

As international brands are being pursued by like urban revivo on the cheap front, aiming for a higher brand presence and prices may be the logical next step.

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