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Culture
February 21, 2025
4m read

In Shanghai, Loewe's first store in Asia opens the world's biggest store.

Image Illustration

In Shanghai, Loewe's first store in Asia opens the world's biggest store.


Loewe, a spanish luxury brand, opened the doors to its shanghai jing an kerry centre on february 18th, as well as jewelry and home fragrance.


Casa loewe shanghai's exterior features a striking golden bronze hue from the enamelled used on the exterior, giving the shimmering effect.


The shanghai superstore is also home to an impressive art collection by han dong, paul thek, as well as other casa loewe stores around the world, so natural light bounces off the marble, concrete, and glass surfaces.


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The issue "casa loewe shanghai" (##) on weibo, china's twitter-like website, was largely influenced by articles about celebrity attendees at the conference.


A diverse group of guests attended the grand opening of the casa, from brand ambassador yang mi to actors, writers, and architects, a diverse group of visitors highlighted loewe's glocalization.


In this sense, the opening is a continuation of both the crafted world exhibition and loewe's recent chinese new year (cny) campaigns, which in this sense, is a continuation of both the crafted world exhibition and loewe's recent chinese new year (cny) campaigns.


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