On this day, taobao, along with alibaba's charitable arm, animated in a traditional shadow play style to tell the tale of one particular panda, taotao, who was named after the platform.
After being released into the wild at 2 years of age and learning to survive in the harsh conditions of the sichuan mountains before finding love and building his family, taotao is the first panda to have successfully had grandchildren.
The video is accompanied by a voiceover narration in a traditional singsong style, reenacting key moments of taotao's life, including his lessons with his mother, being released into the wild, and finding food in the snow.
At the same time, a gamified version of taotao's popular taotao is available to taobao residents, as well as the see foundation, foping panda natural reserve, and retailers.
Taobao's adoption began in september last year, or sponsored taotao the panda in 2011. it had been successfully mating after being raised in the wild for the past 12 years (13 years).
Pandas are a great subject for not only its adorableness, but also because the name taotao was also voted by tens of thousands of taobao voters in 2011. in fact, the nostalgia of 2010 and the early days of taobao as an intangible cultural heritage (ich) is also an example of ich marketing.
The fact that the topic "taotao's steps in bamboo" (###, which is a play on words between "" and "" in footsteps, is a play on words between "" and "" in "" means bamboo) in china's twitter equivalent, "" means bamboo) gives an angle for emotional value, as shown by the fact that the word "taotao's steps in bamboo) is a play on words between "" (#), ao dao insights & dash, 2025 dao insights & dash; you can see how this popup was set up in our step-by-step guide: https://www.wppopupmaker.com/guides/auto-announcement-popups/.