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Culture
April 4, 2025
4m read

Is MINISO's TOP TOY the next POP MART? With 1.4 billion RMB sold a year, is it the next POP MART?

Image Illustration

Is MINISO's TOP TOY the next POP MART? With 1.4 billion RMB sold a year, is it the next POP MART?


Consumers and investors alike are now discussing collectible toys and ip collaborations in china, according to pop mart's annual report for 2024, which revealed that the leading toymaker in china, pop mart, had earned 13.04 billion rmb (1.79 billion usd) in 2024, indicating that it had earned 13.04 billion rmb (1.79 billion usd) in 2024. after the announcement, top toy, the designer toy brand, increased 500,000 hkd (25.71 billion usd), up 106.9% year on year (yoy).


Top toy, the miniso-owned brand that went public last year, is poised to face pop mart, or is it? when asked, sun yuanwen (), founder and ceo of top toy, that the brand does not consider pop mart a competitor because the pop mart works, he says it is unlikely that miniso will consider it a competitor.


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Top toy is a licensing/collaboration-centric toy manufacturer, but the brand's last year, the brand launched over 40 ips to produce merch, mainly in molly and labubu, but top toy is a licensing/collaboration-centric toy manufacturer.


Top toy has recently announced that it is not a genuine toy manufacturer, although some commentators don't agree it's a legitimate toy manufacturer.


2025 dao insights & dash; you can see how this popup was set up in our step-by-step guide: https://www.wppopupmaker.com/guides/auto-announcement-popups/; mart in and outside china is definitely worth watching closely.


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