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Culture
December 11, 2024
4m read

M Stand and HeyTea have launched pet-centric campaigns. Tea and coffee are among M Stand and HeyTea's pet-centric ads.

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M Stand and HeyTea have launched pet-centric campaigns. Tea and coffee are among M Stand and HeyTea's pet-centric ads.


Two competing campaigns between the leading chinese-style tea chain heytea and boutique coffee shop chain m stand were evident in late november and early december.


Pet sales remain strong in 2024. coffee beans and drip coffee bags are also included on the menu, but the most important part of the collection is the pet hats and woollen tote bags, which will provide warmth to both the owner and their furry friends.


M stand, one of the few shops in xuhui binjiang that sells outside their door in early november, combining 8 popular products such as bubble tea and triple matcha.


Plush patches, pet scarves, and a furry shoulder bag for your hot drinks were among 5 cities around china this winter, not heytea's first time dabbling in pet-related activities.


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Heytea launched its first pet-friendly location in 2020 with an outdoor interaction zone and exclusive merch, just one hour after preorders opened this double 11 on october 14th.


32 pet product brands saw their preorders.


6 pet-related businesses earned over 10 million rmb (1.38 million usd) in transactions in 4 hours, up from last year, and 73 brands matched their first-day amount in just one hour last year.


We saw tea and coffee shops start their own pet-related items, and many chains are investigating, with tea and coffee chains beginning their own pet-related items and many others exploring.


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