Is Tai Fook facing soaring gold prices and fierce competition?

“is it time to buy gold now has dropped 20 rmb per gram,” gold price-related hashtags have consistently appeared on weibo, china's twitter equivalent, with topics such as “is it time to buy gold has dropped 20 rmb per gram” (#20) and “gold price increase have increased once more.” (#20) and “gold price increase have remained unchanged.” (#20) and “gold price increase have remained unchanged.” (#20) and “is have earned a chow tai fook, a hong kong-based gold shop and jewelry chain, has a significant influence on jewellers, particularly traditional gold shops such as chow tai fook, which was established in 1929, is a hong kong-based gold shop and jewellery chain.

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In fact, gold shops like chow tai fook have shifted from profiting from everyone buying gold before the price increases to increase, to debating whether to raise their own prices once more.

Although other traditional gold shops face similar challenges, chow tai fook's main competition comes from two other brands.

Shuibei, which has roots in “traditional goldsmithing” craftsmanship that reaffirms its value (and high-profit margin) to many customers, is close to achieving luxury status, while shuibei thrives on modestly lower income.

In the same way, price-sensitive young shoppers are now paying attention to chow tai fook's and others like it.

Differentiation is now important in chow tai fook's and others like it.

The gold shop is collaborating with a globally recognised designer for the store's interior as well as introducing designer jewelry pieces.

2025 dao insights & dash; the brand is evolving from other gold shops, including laopu and shuibei, in our step-by-step guide, with more across its main line.

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