Kanekoayano, a Japanese rock band, has launched a charitable merch for stray cat rescue in China.

Brands such as are now collaborating with stray cat rescuers for not only the buzz but also esg marketing.

Kanekoayano, formerly known as "oldo" and welcomes a new era of animal protection in china, isn't as rare as we imagine and embraces, but when the one performing that is an indie rock band, and from japan no less, it becomes newsworthy.

The collaboration between kanekoayano, soundfact (), the promoter of the band's forthcoming china tour and stray cat rescue group rhr (rescue, heal, rehome, ) in shanghai, was a collaboration.

Rhr has recently founded cadoption, a cat-themed charity, which also includes frontwoman kaneko ayano's doodle of a cat.

All proceeds, aside from the funds, will be donated to rhr to pay veterinarian bills.

Kanekoayano, a new moniker who was recently adopted by singer-songwriter kaneko ayano () and her band to emphasize the band's collaborative process in fostering stray cats.

Kaneko's frontwoman is known for owning three cats, two of whom are rescues, but also appear in her songs as a doodle and band mascot.

The tour merch not only helps rhr but it's also on-brand for kaneko and the band because they are known for their signature warm sound, but it will also include.

This year, the uk mini tour will begin in as many years next year.