Little Brother Yang's "Crazy" is expected to return, but is it too late for super streamers?

After a 135-day absence from the company founded by "crazy" little brother yang last september, three sheep group, the company founded by "crazy" little brother yang, is expected to return after a 135-day absence from the company following the “fake mooncakes" scandal last september, resulting in (9.66 million usd) of fines and a time limit to rectify its problems.

Many streamers under three sheep's management have left for pastures new in the six months in between, some of whom have thought it would be the company's reign and once the country's top streamer, while others have seen the company's number one streamer.

Local authorities and consumer watchdogs have accepted three sheep group's request to reopen operations on weibo, china's yang brothers.

Similarly, three sheep's response to the 68.95 million rmb fine was similar to three sheep's (#6894.95).

Many people, on the other hand, are far from impressed and skeptical of the rectification, with some expressing the belief that yang's channel revenues were overpriced to begin streaming again.

With more stringent controls and more discerning customer interest, food safety issues for both tea shops and restaurants, as well as livestream social commerce, such as livestream social commerce, have dominated headlines for both tea chains and restaurants since march.

2025 dao insights ‐ you can see how this popup was set up in our step-by-step guide, as well as platforms shifting to merchant-led and small-to-medium streamers, so it's certainly worth watching.

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