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Culture
December 24, 2024
4m read

Luckin vs. Nescafé: a tale of two frozen pear coffees.

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Luckin vs. Nescafé: a tale of two frozen pear coffees.


Luckin brought out a latte and an americano version, but nescafé announced their instant frozen pear americano, which is, as its name implies, a frozen pear.


The locals made sliced and plated frozen pears for southerners to enjoy last winter, after being defrosted in water.


The luckin version is also a continuation of long-running tv series e, which is set against a rural northeast china backdrop, as if the conflict was not fought.


Although the two mitts differ, luckin created a bath mitt with an anthropomorphic pear face, which is also similar to jellycat plushies.


ImageImageImageImage

The northeast regional exclusive version of luckin's bath mitt is decked out in the dongbei dahua (lit.


Northeast floral) style, drawing on jellycat's designs.


Clashes of tea and coffee are also on the rise.


Despite the fact that instant coffee isn't strictly in the same category this year, especially seasonal ones, kfc's k coffee actually realised last week.


With regional flavours gaining traction in food and beverage marketing and northeast travel gaining burgeoning this year, we could see even more frozen pear-inspired products this year.


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