The rise of handbags from domestic brands has soared on social media, particularly rednote, because their prices have steadily increased alongside sales.
According to reports, the top three best-selling handbags priced over 1,000 rmb (137.79 usd) is the top three best-selling handbags.
Not only are most of these chinese handbag brands in the 1,000 to 2,000 rmb (275.58 usd) price bracket, but they are comparable to well-known luxury brands like coach, michael, and qiuzhen ().
The top comments for both songmont and qiuzhen bags, according to rednote results, are "like" and "like" and indicate that the 2,000 rmb threshold is well over.
Secondly, the affordability of good quality without “logo tax” from luxury brands is another draw for fans, although they are certainly niche and appeal to those looking for unique self-expression.
Indeed, brand storytelling is a key factor.
With increased celebrity partnerships and events, brands such as songmont and collaborating with global designers and participating in fashion weeks, brands like songmont influence their own lifestyles and stories via podcasts and campaigns.
2025 dao insights ‐ with an online presence and an elevated experience, chinese brands are giving an enhanced experience to the (liter.
Petit bourgeoisie) segment that aspires to this lifestyle.
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