Never get lost again!” IKEA China's 2km April Fool's store says, "never get lost again."

Have you ever felt completely lost in the mazea showrooms or similar aisles? now, ikea has suggested a solution to this problem once and for all.

The catch, however, was that it was an ikea product.

The concept store layout for the mile-long concept store included a floor plan and concept art.

The concept art is shown in a single line from the entrance to the showroom, the world-famous ikea restaurant, the market hall, and the self-service area, to the bistro and swedish food market at the end.

You can walk your "storewalk" (inspired by the 2024 citywalk) while enjoying the furniture's nordic designs, starting from the traditional yellow entrance on the side of a blue warehouse-like building.

Indeed, placing the restaurant in the middle of the 2-kilometer run and the bistro at the end are masterstrokes of the concept, or rather, it shows why they are located where they are in regular ikea stores.

However, we saw the “inscription” of classic memes as intangible cultural heritage in china as well as in the west this year, but we are seeing more ads from brands and platforms this year.

2025 dao insights ‐ you can see how this is changing.

It is likely that advertisers need some light-hearted ads before the qingming, the traditional tomb-sweeping day, to honor ancestors and loved ones who have passed away.

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