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Culture
April 11, 2025
4m read

Richard Liu, the JD.com founder, has gone viral for treating NIO CEO Richard Liu to a takeaway meal.

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Richard Liu, the JD.com founder, has gone viral for treating NIO CEO Richard Liu to a takeaway meal.


Jd takeaway, jd.com's first-month food delivery operation, has been praised as a "catfish" (meaning disruptor) in the food delivery industry.


When the nio ceo visited nio on 9 april, a very simple conversation was enough to boost its viral success, jd.com founder richard liu's hot search list once more, this time with li bin, founder and ceo of ev manufacturer nio.


Liu asked liu at the jd headquarters and treated him to a meal ordered on the jd takeaway website when entering the food delivery market, and liu replied by saying that jd meant business.


Liu went on a test drive with li on nio's latest flagship coupe, the et9, before ordering one on the spot.


Jd takeaway also posted a snapshot of the two having lunch together on its app to advertise a 20 rmb coupon called "richard recommends" (##) the next day.


(#) jd takeaway has quickly established itself in the food delivery market after 2 months, with a focus on both quality and treating drivers correctly.


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