The Grandmaster of Demonic Cultivation, according to Tea chain Goodme, reaffirms MXTX cooperation.

Goodme (guming), one of the two immensely successful collaborations with the animated series heaven official's blessing, or tian guan ci fu (, ), based on the book of the same name by mo xiang tong xiu (mxtx), has returned with another collab.

The goodme co-branding, or mo dao zu shi (, mdzs), is the product of a "good birthday" livestreamed on 1 november.

The main campaign for the protagonist wei ying will be divided into two phases with different drinks for each, one batch with da hong pao tea as the base and the other coffee-based, and other beverages are also included in the co-branded sets for more options.

The tea chain is going all out for fan service on weibo, from cups and bags to pins, magnets, and stickers, all the way to glasses and acrylic cutouts for the characters.

Many posts are about the billboards and concept branches, with many people dressing up for the occasion.

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One comment sums up the message: "i thought i was at the beach.

This is due to the current public chinese tea and coffee market, as well as mixue bingcheng and auntea jenny, who had all had their prospectus at the hong kong stock exchange expired without updating it.

Goodme may be shifting to a new direction with another big collab campaign and the introduction of its coffee line.