The Snake collection's Year of the Snake collection is here, and CNY campaigns begin now?

Many in the west noticed that christmas-related products arrived as early as september and black friday began in november in november, despite falling at the end of the month.

The chinese new year of the snake's in january 2025 in the west, many noticed that christmas-related products appeared as early as september and black friday began in november.

Given that china also celebrated the shopping festival this year, it is no surprise that lengthening the campaigns is now in year one of the snake campaign.

To summer's year of the snake collection, the limited-edition collection and gift set take inspiration from chinese classics such as zhuangzi and the classic of mountain and seas, as well as chinese fragrance brand to summer's year of the snake.

Snakes are often found in (what they describe as a gift set) as a gift set.

To summer, they're also building (what they're calling "probably") the world's biggest copy of the classic of mountain and seas with traditional xuan paper.

To summer's campaign finds new interpretations such as its free and easy spirit by heading to xuancheng for authentic xuan paper, but it also includes intangible cultural heritage (ich).

Meanwhile, valentine's day, the rival and fellow investee of l'oréal group documents, launched a on the bund in shanghai at the end of october, the first year, chinese new year, and valentine's are among the many aspects to it.

It's interesting to see how adaptable the colour red is in a festive context.

As a footnote, i need to point out that some international brands do launch lunar new year campaigns at the end of the year to reflect the year's holiday.

The traditional new year celebrations in the gregorian calendar have been postponed to coincide with the new year's in the gregorian calendar's first 150 years ago.