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Culture
March 11, 2025
4m read

Three tea and coffee collabs are Ne Zha 2 in CHAGEE, Cotti, and Goodme.

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Three tea and coffee collabs are Ne Zha 2 in CHAGEE, Cotti, and Goodme.


Although cotti's pre-order for its collab merch with blockbuster animated film ne zha 2 is still one week away, cotti is already producing a lot of the beverages and merch in real life.


Cotti coffee's first "non-" ne zha 2 merch is also expected to be limited in number due to supply chain difficulties.


However, cotti is not the only tea and coffee brand with plans to partner with the internet-breaking film, as cotti revealed the team-up, tea chain, announced the collaboration on february 27th, the same day cotti revealed the team-up, tea chain announced the collaboration.


The chagee ne zha 2 collab (#2#) ad campaign.


On the 28th of february, a day after the two announcements, it was revealed that the chagee co-branding was not yet announced.


Ne zha 2, the now hong kong-listed company that also has a ne zha 2 collab in the pipeline, is now the highest-ranked chinese film and highest-grossing animated film ever, with over 14.9 billion rmb (2.06 billion usd) box office revenue.


Many commentators find that all three tea and coffee partners were launching multiple partnerships since its inception in late january, including with pop mart and mengniu dairy.


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