Wang chuqin, the chinese olympic gold medalist for french luxury brand louis vuitton, has been named one of the country's top celebrities, according to mcdonald, who was named a brand ambassador for french luxury brand louis vuitton.
Starting from 21 to 22 march, coupon holders will be able to purchase sticker sets in malls around the country, with the first phase being large-screen out-of-home (ooh) ads.
On weibo, china's twitter equivalent, wang-themed meals will be available at mcdonald's restaurants and at the end of april, a grand finale with limited-edition wang chuqin figurines, cards, and badges will be released.
As one might have expected, the bulk of the posts are about netizens discovering the collaboration ads in cities around china, with the hashtag "wang chuqin" (##).
Wang's during their 2024 paris olympics victory, sun yingsha, bagged a kfc match this chinese new year (cny), among other brand ambassadorships, among other brand ambassadorships.
Both wang and sun have a following in china, both for their athletic prowess and personable photographs, and non-luxury consumer brands can more effectively market their fun and lifestyle brands.
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