Why POP MART no longer wants to be the "Disney of China" anymore.

Wang ning, founder, chairman, and ceo of pop mart, attended an event in beijing on january 15th, revealing that the chinese toymaker's overseas market would account for half of its total revenue in 2025. in fact, this is not the first time a well-known chinese brand has achieved its target of "building another pop mart" outside of the world.

Anta once aspired to be the "nike of china" before moving to "anta of the world" after successful expansions and acquisitions, as pop mart.

Netizens pointed to the fact that disney ips are often backed by their stories and cinematic universes, while pop mart's original ips don't often have stories behind them, and it also relies on licensed products.

Pop mart has been reshaping its market, from "blind box" figures to ip-centric general toy making, with 14 out of the 32 most popular ips in 2024 from pop mart, including the monsters and skullpanda, which ranked 14 out of the 32 most popular ips in 2024. as the "goods economy" becomes saturated and rivalries follow closely, it is also relevant in thailand and other southeast asian countries, where the change in aspiration affects pop mart's strategy is worth paying more.

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