With shoeboxes, Adidas Originals takes over Shanghai, China.

In early march, german sportswear behemoth adidas originals in shanghai promised to create a "pop-up street" for its superstar ii trainers, dubbed "shell toe street" in honor of the 56-year-old sneaker's new iteration.

Of course, the main attraction, the four-story “shoebox building,” standing at the entrance of the road, is a large-scale replica of adidas's street fashion, art, music and sports, as well as food.

Even if you weren't attending the “block party” on “shell toe street,” the trainer's exterior made the road a “check-in” () spot, while inside it hosted a “superstar archive” with various versions of the trainer.

Adidas originals accompanied the campaign with an eye-catching tag for the shoe "" (tou, tau, tou, tou, tou, tou, tou, tou, tou, tou, tou, tou, tou, tou, tou, tou, tou, tou, tou, tou, tou, tou, tou, singer yuqi (lit.

Adidas had a good 2024 in china, with 3d billboards and installations of the adidas superstar ii kicking out with its shell-shaped toe (showing off the new slogan in shanghai).

The company's supply chain and distribution in china improved after two years under ceo bjoern gulden, and the company's seven quarters of growth in a row.

2025 dao insights & dash; you can see how this popup was set up in our step-by-step guide: https://www.wppopup.com/guides/auto-announcement-popups/.