In 2026, Shein and Temu will go head-to-head in the UK High Court, with Shein and Temu going head-to-head.

Shein filed a complaint in 2023, and shein announced in early november that the two chinese overseas e-commerce rivals, shein and temu, are due to meet in late 2026. in february, the ultra-fast fashion corporation filed a lawsuit against temu in the united kingdom against whaleco uk limited, another subsidised firm of temu's parent company pdd holdings, for violating the copyright of product images on the temu website.

Temu's lawyers filed a countersuit alleging shein of violating antitrust law in the united kingdom by using exclusive agreements to bind suppliers to the platform.

Temu's lawyers also accused shein of "flooding temu with unwarranted notices of violations.

Temu first sued shein last december before shein filed its own lawsuits this august, but this is just one part of the two companies' legal battle around the world.

However, these are not the only legal issues facing the competitors, with shein accusing temu of using product images copiedrighted by shein on their website and causing confusion among customers.

Temu, on the other hand, is under scrutiny by the european commission for possibly violating laws regarding illicit products on the platform.

Despite only launching in 2022, shein is still struggling with its peers in the global market, including , "going overseas" steadily, both platforms are struggling to establish their market share.

To have given up on directly competing with temu to focus on fast fashion, it has also been reported that you may have given up on directly competing with temu.