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Culture
November 25, 2024
4m read

What does Li Ziqi's return mean for influencer marketing?

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What does Li Ziqi's return mean for influencer marketing?


Li ziqi (), who has been dubbed the once and future queen of lifestyle vlogging, has returned to content creation after she stopped posting in late july 2021 with her agent weinian.


However, she did not make another public appearance beyond a guest appearance as the chinese ambassador for the chinese farmers' harvest festival, hosted by the china association of young rural entrepreneurial leaders, in 2022. the clothing designer, li ziqi, uses the same sound as her name, and the word "" in her name, lit.


Purple lacquer), means lacquer.


As internet culture continues to evolve, it seems that everything old is new again.


(, yi gui) she makes, some netizens deduces, is a pun for (, yi gui) she makes, as internet culture continues to evolve, but it seems that everything old is new again.


What does the return of these top content creators, particularly breeding bamboo rats, after covid made wildlife breeding unprofitable for a while? what does li ziqi, the rustic and traditional aesthetic and lifestyle li has come to love for, as her second venture as a top vlogger has helped refocus her attention on intangible cultural, meaning for content marketing and influencers in general.


People in china are particularly interested in traditional chinese history, regional traditions, and ethnic minority groups, as shown by li's latest video, from harvest to ich.


Thousands of new followers were born on douyin, china's sister app of tiktok, earning her over 18 million likes.


Li attended the opening on november 14th, demonstrating herself as an advocate for ichs beyond internet fame.


Li is also establishing herself as an advocate for ichs.


Li had been to visit ich inheritors in chengdu, sichuan, as an honorary director, according to the local wooden museum.


Although li's absence, many things have changed during her absence.


Although her eponymous brand, best known for its luosifen snail noodle soup, is still popular, monetization for influencers remains strong, some pundits predict she will be back in november.


However, some believe that the dedication and reverence she shows for each of the arts and crafts in her film, as well as the production value, is what distinguishes her from those who use culture to sell.


Dong has been the subject of several scandals due to haphazard-fuelled inaccurate information.


In fact, she is impossible to imagine her appearing on a daily basis.


Douyin benefited the most among all the platforms where li had posted her comeback special video to meanwhile, douyin benefited the most among all the platforms where li had posted her comeback special video to.


The likes and new following followed her.


Douyin benefited the most among all the platforms where li had posted her comeback special video to.


Meanwhile, douyin benefited the most among all the platforms where li had posted her comeback special video to.


Douyin had already invested in her mcn (multi-channel network) three years ago and created a special landing page for li ziqi's return to bilibili and weibo by a large margin.


Li will bring the same amount of traffic to douyin as a result of livestreaming and a spotlight on her eponymous brand, on the other hand, is not yet known.


However, douyin's videos are expected to attract more ihc accounts and retailers as of now, as of now, ihc-centric merchants increased 25% in the last year, while group orders increased 35 percent.


In addition to that, there is also the possibility of her further to "go abroad" ().


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